Puro Hotel
The PURO Hotel in Łódź is a prime example of “heritage re-imagined in a modern setting”. Situated in the centre of Polish city called Łódź near the renowned Manufaktura, this four-star hotel is a fixture among the city's impressive architectural landscape.
Designed by ASW Architekci, the PURO Hotel features 136 rooms alongside four conference rooms, a restaurant, a café with a summer terrace and a rooftop bar with panoramic views. Located on Ogrodowa Street, the building complements the historic Poznań Palace and completes the urban square at the intersection of Ogrodowa and Zachodnia streets.
Highlight of Design
The hotel’s design not only defines the new façades of the surrounding streets, but also integrates well within the existing urban fabric. The interior design, crafted by the London-based Superfutures firm, reflects the city's rich cinematic, textile and artistic heritage. Interior décor includes film photographs, posters and a cinematic mural, with rooms featuring handwoven, modern carpets from Tartaruga, a local studio, and artworks by young Polish artists. Notably, Bartosz Kosowski's graphics draw inspiration from the spatial compositions of Łódź icon Katarzyna Kobro. The owners of the PURO Hotel chain are known for their dedication to high architecture, design and promoting young artists, helping to make the Łódź project a highlight in both Polish and international design circles.
Modern Look Reinforced by Concrete
A standout feature of the project is a striking 200 m² lobby wall, constructed from custom-designed concrete blocks arranged to create a dramatic effect. Our Rohoznik White cement proved to be key in facilitating this impressive installation. The wall is composed of concrete elements that fit together like Lego giant pieces, measuring 60x30x4 cm each, and the result is a unique mosaic; a standout detail from the rest of the space, which features a more conservative interior design. Wet-cast technology, a process commonly used for architectural panels or decorative wall elements, was used in to create the wall. This method involves pouring the concrete mix with water into moulds, resulting in a smoother and more refined finish, finer details and more intricate designs, better strength and durability, and greater flexibility in terms of shapes and sizes. The method was an excellent choice from our partner VHCT. Originally, the wall elements were to be made from wood, but white concrete gives it a more modern look.
The project was a finalist for the AHEAD Europe 2019 award and won the 2021 NAWW Architectural Award for "Export Achievement".
